Here you can see a variety of different broad categories, of which the Business Spotlight is one.Īdditionally, down at the bottom, above the USA Today footer but below the end of the article, you see that this entire section is “Powered by MCA”. Indeed, if you visit that plain URL, you’re taken to a directory for the classifieds section for USA Today. First of all, if you look all the way at the top in the URL bar, you can see that the URL starts with a subdomain “classifieds”, as in. There are a few clues as to what’s going on here. They all feature a block of contact information, including admin emails, social media links, and a homepage link.Īnd they all, universally, read like a basic press release. They all feature website URLs and links back to the site. They all feature a business and that business’s pitch. All of these blog posts have a few things in common, though.
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